INNOVATION AND WELLNESS VALUES INSIGHT
SIMPLICITY + EFFECTIVENESS
IS OUR CHOICE
Insight is a line formulated in our laboratory to create a synergic action between the ancient wisdom of phyto-extracts and phyto-oils and the ethical choice to work using organic ingredients. Nature is our source of inspiration.
UNCONVENTIONAL AND INNOVATIVE FORMULATIONS
aimed to safeguard the health and shine of hair through a meticulous selection of raw materials, while ensuring the absolute perfection of styling and a professional know-how.
OUR FORMULATIONS
1. SLS AND SLES FREE
All our shampoos are formulated without SLS and SLES (Sodium Lauryl Sulfate and Sodium Laureth Sulfate), which are considered aggressive and potentially irritating surfactants. As a replacement, we chose to use a more gentle cleansing agent, the SODIUM COCETH SULFATE, derived from Coconut. To use a skin friendly cleansing product means to protect the health and balance of the scalp over time.
OUR FORMULATIONS
2. PETROLATUM FREE
Petrolatum (Paraffinum liquidum) are refined petroleum derivates, have film-forming properties that prevent proper ventilation and oxygenation of skin and hair. We preferred to replace them with more natural ingredients more dermo-compatible with the same properties, but with fewer unknowns to health. Skin and hair should be free to do the most natural possible thing, breathe.
OUR FORMULATIONS
3. SILICON FREE
Silicones are inorganic polymers derived from silicon, are produced through some processes of chemical synthesis. It’s true that they give immediate softness and shine to the hair, thanks to their film-forming effect, but over time they can damage the hair structure. They obstruct the scales of the cuticle, preventing the active ingredients from penetrating. That’s why we have removed them from our formulations.
OUR FORMULATIONS
4. PARABEN FREE
Parabens are a kind of preservative which is subject of a controversy. If they are harmful or not, needed or not, scientific research has not yet ruled definitively. Waiting for an answer that could dissolve any doubts, we decided to use a safer preservative system.
OUR FORMULATIONS
5. COLORANT AND ALLERGEN FREE
We chose to use only fragrances without allergens, to let our treatments be more gentle on even the most sensitive skin . All INSIGHT products are colorant free.
OUR FORMULATIONS
6. WITH PHYTO & ORGANIC EXTRACTS
In our formulations the active main ingredients derive from organic agriculture from certified crops. A blend of oils and butter of natural origin work in synergy with these extracts, increasing the action of nuourishment of the hair. To choose organic principle actives means to protect your wellness, to protect workers who are part of the production, to safeguard the planet.
Water is the key ingredient for our production, as well as being a vehiculant of the active ingredients and / or extracts in the product: THAT’S WHY WE CHOSE TO USE THE OZONATED WATER. Ozone is a molecule composed of three oxygen atoms. Thanks to its OXIDATION POWER, it is an effective DISINFECTANT, characterized by a great speed of action against the virus, spores, fungi and many other contaminants.
PET PACKAGING
LIGHTWEIGHT – SAFE – SHATTERPROOF – RECYCLABLE – SUSTAINABLE – VERSATILE
PET is the acronym for Polyethylene Terephthalate, a lightweight polyester well-known for its durable, transparent and easily manageable properties. These characteristics led us to choose this material for the INSIGHT bottles and jars.
Furthermore, PET is part of the thermoplastics family: materials that under the effect of heat are transformed in very viscous liquids and can be easily processed: then, decreasing the temperature, they return in the solid state. Because their structure does not undergo significant modifications, they can be submitted several times to remodeling processes using heat: this specificity of PET makes it fully recyclable.
Moreover, PET packaging meet the most strict hygiene requirements and have a high chemical stability.
CERTIFICATION
Eley has obtained the ISO 9001 (Quality System) and ISO 22716 (GMP – Good manufacturing practice). This certification process has allowed us to increase our ability to meet the needs and expectations of our customers, through a better control of production processes.