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woman in bed mental health affects hair

How Mental Health Can Affect Hair

Mental health is finally being spoken about and accepted as a very common occurrence in many people’s lives. Usually, the affects are spoken about as internal struggles, but did you know that many symptoms are external; such as affects on skin and hair. We’ve delved into how mental health can affect hair, and what we can do to help.

Let’s start at the root of the problem, the scalp. We know that scalp health directly affects growth of hair, but do your clients? We need to ensure a scalp assessment is carried out during all appointments and advise our clients on how to keep the scalp healthy and enforce the importance of it too.

Why scalp health is important for hair growth

Brian Plunket, a Consultant Trichologist with 35 years experience spoke to us recently about scalp health. If you’d like to watch, head over to our Instagram. He explains that to understand hair growth you must first look at the anatomy of hair. For you salon pros you’ll know your stuff but for your clients and anybody needing a refresher, let’s dive in.

Hair: Each strand is made of keratin; a naturally occurring protein in the body. These keratin fibres come in 2 parts, the hair shaft and the follicle. The follicle is below the skin, whilst the shaft is the visible strand you see on your head. The follicle is made from blood vessels and nerves, these need lots of nutrition to grow healthily; nutrition that needs to come from the body, including protein, iron, Vitamin D and E. Consuming these in day to day life can help with hair health, and hair growth.

Skin: Now for skin; each hair must develop and grow from a follicle under the surface of the scalp; the follicle and surrounding skin must be nourished and healthy for the hair to grow and to minimise ingrown hair risks. When the hair is healthy enough to surface the scalp, the skin must then be moisturised and free from debris (styling products, sebum and, dead skin, dandruff) to allow for growth.

Mental health affects hair and our scalp, BUT HOW?

First let’s look at the stress hormone Cortisol; it rises when we are distressed, and is a culprit of a huge range of hair and skin concerns.

Consultant dermatologist and hair loss expert, Mia Jing Gao says, “Women who experience high levels of stress are 11 times more likely to experience hair loss than those who do not report high stress levels. An event such as major stress, illness, and pregnancy can shock the system and cause up 70% of hairs to shift from growth phase to resting phase, which results in shedding called ‘telogen effluvium’ around two months after the precipitating event.”

Not only can growth be affected, but hair that does grow can be dry, brittle and prone to breakage.

As well as hormones wreaking havoc on our hair, those suffering with mental health are known to neglect their self care. Regular hair washing and healthy eating may be a struggle for those suffering and that may also contribute to negative hair effects.

How can hair professionals help?

Our clients will turn to us primarily for hair advice; more often before, or instead of visiting a doctor. It is important for us to understand how mental health can affect hair and the scalp and to advise sensitively. We should educate ourselves on the issue and raise awareness within every professional environment we cross, so that we can talk openly together.

Always advise your clients see a doctor where necessary.

type 4 hair coily hair

Type 4: Coily Hair

With the success of our Textured range for type 4 coily hair, in the 2023 Hair awards, let’s get deep into the type 4 curl pattern!

Type 4 curls consist of fine, thin and coarse/wiry, compact coils. This hair type may seem robust, but when examined and understood, it’s texture is actually one of the most fragile! This is because, type 4 curls have far less cuticle layers (needed for protection and moisture). With minimal cuticles layers, hair is dry, tangled, susceptible to shrinkage and greatly prone to breakage if not treated carefully.

There are 3 different categories in type 4: 4A, 4B and 4C.

4A coils are compact in a curl pattern, tight S shape and have a clearly visible curl pattern

4B very tight coils, springy and more of a Z shape

4C Z shaped tight coils, a lot of shrinkage

How to Care for Type 4 Coily Hair

Number one rule for type 4 coil hair, keep it moisturised! All variations of type 4 hair should avoid products that contain paragons and sulphates! These are extremely drying and cause scalp irritation and flakiness.

TIPS:

Daily: Each morning spritz your hair with water and apply leave in conditioner such as Elasti-Curl Textured Leave-in Detangling Milk to provide hydration all day. Our Detangling Milk is a light, vegan, cruelty-free way to revitalise your coil hair, and bring it back to full health.

At night, wrap your coily hair or wear a bonnet! This is why it’s so important.

Weekly: It’s so important to deep condition type 4 hair! It’s even more important to deep condition curls in the correct way. Make sure to avoid these deep conditioning mistakes.

Only shampoo your hair weekly, and always use a shampoo packed with nourishing, natural, fatty ingredients. Insight’s Elasti-Curl Mild Shampoo is perfect for type 4 hair; winner in 2 categories at the 2023 Hair Awards! To see which categories it won, read our winners blog.

Choose Protective hairstyles

Reducing breakage and protecting your coily hair with the way you style it. Low-maintenance styles are great choice to protect your fragile, delicate strands.

Braids are great for healthy hair due to the absence of heat styling. We recommend loose braids as tighter styles can cause hair loss and breakage, so be warned when you’re next changing your do. Make sure to be on top of your timing with braids; a style should only be worn for about 8 weeks, after this damage can begin. Also, give your hair time to breathe and rest between such styles.

As mentioned above, heat styling and heat tools are best avoided for type 4 coily hair. But we know they can be necessary sometimes; always use heat protection that is proven against high temperatures – Insight Heat Protection Shield is ideal.

Products matter!

The very best way to care for type 4 coily hair is by choosing the best products. Products that have been scientifically formulated for the needs of your hair, not just put in a pretty bottle and spread across your social media feed by paid influencers. Our products go through years of testing to ensure the very best results! Check out our coily hair champs now.

curl type curl pattern

What is my curl type or curl pattern?

Determining your curl type (or pattern) can help you find the best products, masks, and styling techniques for your curls or waves.

Curls are broken into 3 different types (below) – wavy (2), curly (3), and coily (4) – then again into subcategories which are determined by the shape of the curl.

WAVY HAIR OR TYPE 2

Wavy hair looks like loose S shapes and falls in-between straight and curly. Wavy hair is more prone to frizz than straight hair is, and needs added hydration; nothing too heavy as the weight of a heavy mask will weigh down the hair.

2A is more of a beach wave that starts close to the head and has a little bit of volume.

2B more defined waves, starting lower down on the head.

2C starting at the root, more defined waves. Texture varies as some curls are in 2C

CURLY HAIR OR TYPE 3

This hair type tends to be a lot drier as the natural oils can’t reach the ends. A thick conditioning treatment will work wonders for this hair type! We recommend a leave-in conditioning treatment or a hair mask.

3A defined loop curls the size of a cork screw

3B ringlets the size of your finger with some volume

3C tight curls the size of a straw

COILY HAIR OR TYPE 4

The hair appears smaller due to shrinkage, this hair type is more prone to breakage and dryness, it will also tangle easier than other hair types. We recommend using hydrating and nourishing treatments for this hair type.

4A coils are compact in a curl pattern, tight S shape

4B very tight coils, springy and more of a Z shape

4C Z shaped tight coils, a lot of shrinkages

Do you have any tips on how else to figure out your hair type? Let us know!

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Best curly hair products confimed! Hair Awards Winners 2023

As you may already know, we were finalists for 15 categories in the 2023 Hair Awards 2023! We won 6 of those categories. 4 of which were for our fantastic curl range; Elasti-Curl!

We were particularly proud of our entire Elasti-Curl range Best Afro Natural Hair Range!

Let’s take a look at the winning products and categories!

hair awards 2023 winners

Elasti-curl Textured Detangling Hair Mask – Best Afro Hair Mask

The perfect mask for detangling your hair while leaving it nourished, conditioned and frizz free! This mask was made to detangle curly hair, with an easy to apply texture and anti-frizz technology!

We know it can be a drag to keep a mask on your hair for hours on end, and in fact, that’s not always the best thing for your hair. Our detangling hair mask only needs 5-10 minutes to work its magic!

Elasti-curl Shampoo and Conditioner – Best Afro Shampoo and Conditioner

This duo was scientifically designed for your curly hair needs; rich in coconut oil to keep your hair nourished, and overflowing with a chia and inchi Sacha oil blend to restore elasticity and shine.

We put coconut oil in our elastic-curl range because it is rich in saturated fats. This wondrous ingredient restores hydration of curly hair, giving it shine, and smoothness, and tames frizz!!

Elasti-curl Bouncy Curls Hair Oil -Best Afro Hair Oil

This oil makes the hair softer and shinier, helping to seal the hair cuticles and to maintain nourishment and hydration. It can also be used as a pre-poo for protection and locked in moisture.

Our bouncy curl hair oil is perfect for nourishing and elasticising curly and wavy hair. It helps to seal the hair cuticle, resulting in shinier, softer, hydrated locks!

Elasti-curl Range – Best Afro Natural Hair Range

The entire Elasti-Curl range is enriched with organic coconut oil, chia seed oil and sacha inchi oil, it has a nourishing and conditioning effect.

While the coconut oil helps to hydrate and nourish the hair, chai and inchi sacha oil blended to help restore shininess and elasticity to the hair!

Related Products

How to tell if your hair has too much protein

How to tell if your hair has too much protein

Protein is essential for hair health and growth. In fact, our hair is mostly made up of the protein keratin. Protein filled products can help to restore damaged hair and promote healthier, stronger strands. For hair that is bleached, dyed, or regularly heat styled, adding a protein to your hair care routine can help restore your lock’s lustre, elasticity, and overall health. But, too much protein can be damaging! So let’s answer the question on all of our lips, how to tell if your hair has too much protein?

What Causes Protein Overload?

When you overuse hair products containing protein, you will inevitably cause protein overload. You must balance your protein products with moisture or you’re going to have a problem. This does not mean to skip the protein treatments all together as they are a very important part of hair health, simply use them in moderation.

Signs Your Hair Has Too Much Protein

The first major sign of protein overload is a change in texture and look. Has your hair become brittle, dry or still after a treatment containing protein? If so, its time to scale back! Looking more closely at the hair, too much protein can cause split ends, breakage and shedding. If your hairbrush is looking more full than usual after brushing, it could be a tell tell sign of protein bombardment. A final sign is a change in curl pattern and texture. Your strands may feel course and your curls may be struggling to hold shape.

THE TEST

Take an inch of your hair and stretch it, if it doesn’t stretch or breaks, feels dry and rough, it is brittle/damaged and needs moisture treatment. If the hair stretches far and does not return and/or breaks, feels mushy, gummy or cotton candy-like, your hair needs protein.

 

Prevent Too Much Protein In Your Hair

The easiest way to prevent protein overload is to drastically cut back on the products containing protein. As a general rule, products containing HIGH protein should only be used once per month for healthy hair/curls. If you are unsure on how often to use these products, consult an insight stylist or experiment with timing and the protein test above.

The best way to avoid too much protein in your hair is to use products that have a science led balance of protein to moisture. Insight’s award winning Hair Mask cannot be matched for perfection of balance. Recognised as 2023’s Best Afro Hair Mask and Best Afro Conditioner, it’s no surprise that it’s popping up in salons all over the county!

best Afro Hair Mask

What to do if your hair has too much protein

So, you’ve just found out your hair already has too much protein, what do you do now? Pre-poo your hair using our Hair Oil, and then use a clarifying shampoo. Next, use our Anti-Frizz Hydrating Mask to inject maximum moisture into your strands. Continue with this routine until hair returns to normal and you are no longer showing the signs of protein overload.

Related Products

curly hair questions should I sleep in a satin bonnet

Curly Hair Questions: Should I Sleep in a satin bonnet?

Curls need extra protection as they are more prone to dryness, frizz and breakage. So why wouldn’t you look after your hair the same way you would look after your skin?

Let’s dive into the pros and cons of sleeping in a satin bonnet and find out if it is really worth it!

FRIZZ CONTROL

While we sleep, we move, A LOT, and as we do our hair gets stuck on our pillows, in our armpits, and on our bodies which causes breakage and split ends. Sleeping in a satin bonnet stops this from happening, it reduces the friction and stress on the hair, which in turn will help to control frizz.

HYDRATION STATION

Our cotton pillowcases and bed sheets actually absorb moisture from our hair overnight making it dryer. By wearing a satin bonnet you can apply your hair oils, a mask, or any other products, and the bonnet will help to keep them on your hair instead of your bedding!

Try Hair Awards 2023 double winner, ELASTI-CURL BOUNCY CURLS HAIR OIL on your ends before putting your hair carefully in your satin bonnet for intense curl hydration!

KEEPING IT DETANGLED

Sleeping with a satin bonnet stops you from waking up the next day wondering what the hell went on in your sleep! It keeps your hair from getting matted, tangled and unruly!

NO MORE BREAKOUTS

We’re not saying that wearing a satin bonnet stops breakouts completely, but they do help to reduce breakouts as they stops the oils, or products that you put on your hair overnight, from dripping down to your face.

PROTECT BEDSHEETS

Whenever you go to sleep with an overnight mask or hair oils there is nothing stopping the products from running onto your bedding. With the low price of a satin bonnet we think it is much better to invest in one than it is to keep having to get new bedding!

LONGER LASTING HAIRSTYLES

Most of us don’t have enough time in a day to do our hair every single morning! Wearing a satin bonnet to bed helps keep the hairstyle in position meaning you can quite literally get up and go!

Do you wear a satin bonnet to bed? Has it changed your life/curls? Let us know!

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curly hair tips

Curly Hair Tips: Deep Conditioning Mistakes to Avoid

Curls are notorious for dryness! Deep conditioning can quench your curls, but did you know there is a tried and tested way to deep condition to ensure maximum curl benefits! Check out these curly hair tips…

Let’s take a look at the mistakes you may be making whilst deep conditioning your curls.

The product itself

With all the curl hype in recent years, you’re sure to know your curl type? If not, take a look at our blog about curl types. If you have a loose, thin hair texture; type 2 and 3a, you need a deep conditioner that is not too heavy. Tighter type 4 curls on the other hand should opt for a the opposite; a heavy product.

As well as consideration to your curl type, it is necessary to determine whether your hair is low or high porosity, chemically treated, damaged, or has breakage/brittleness. While every deep conditioner is of course made to deep condition and nourish, some will be packed with ingredients to add protein. Protein filled products rebuild and strengthen hair strands, however, too much protein can lead to split ends and breakage. If you want to know the signs of your hair having too much protein, read this blog.

Insight has recently launched a wondrous curl mask that is the ultimate deep conditioning treatment for type 4 curls! The product won 2 awards at the 2023 Hair Awards!

ELASTI-CURL TEXTURED CURLY HAIR DETANGLING MASK

Your Timing

Do you deep condition too long? Too short? Not often enough? We suggest deep conditioning on a regular basis rather than for extended periods of time (overnight for example). For most curly hair, once per week is perfect! However, listen to your hair! If you feel you need more/less, then do it! Experiment until you find the ideal curl routine!

So, you have your frequency spot on, how about your leave on time? Deep conditioning treatments have instructions for a reason, take note! Leaving products on far longer than the required time can be damaging to your curl pattern, cause scalp irritation and build up that weigh your curls down.

Insights ELASTI-CURL TEXTURED CURLY HAIR DETANGLING MASK only needs to be left on for 5-10minutes.

The right way round

We hear so many influencers and social accounts shouting about the new innovative way to do things, until those myths are debunked and we stick to the solid way of life!

Always deep condition your curls after you shampoo, not before. Shampoo cleanses and strips the hair of natural oils (moisture), so shampooing after you apply deep conditioner will simply strip away all the moisturising goodness. Deep conditioner restores hair moisture and rebalances after you shampoo.

Deep conditioning your hair and then shampoo is technically a pre-pop. Pre-pooing is fab when extra moisture is needed but it’s NOT counted as a deep condition! For the perfect pre-poo, try Hair Awards 2023 double winner, ELASTI-CURL BOUNCY CURLS HAIR OIL.

“The mixture of phyto-oils inside makes it perfect for different uses, both as a finishing product and as a pre-shampoo treatment . This last use, especially recommended for thicker and denser curls, consists in applying a dose of elasticizing oil to dry hair before shampooing, and keeping it on for a few minutes, or even longer. This process will help untangle them and give the hair a boost of nourishment.”

Heat things up

We hear that adding heat is always bad right? Welllllll… not always when it comes to deep conditioning.

If you have low porosity hair, adding heat whilst you deep condition is a game changer! Adding heat will open up the hair cuticle so the moisturising formula can penetrate deep into the hair. Low porosity hair is very resistant to moisture absorption, it will gather product on top of the cuticles, not letting the rich conditioning action take place.

So, how can you add heat safely? Firstly, you can heat up your deep conditioner before you use it; place your product in hot water (not too hot as to damage the packaging). You can sit in a steamy bath whilst the deep conditioner is on your hair. Make sure you slather on body butter after, to replenish your sure to be dry skin. You may also use a hooded hair dryer to blast some indirect heat on your head.

Have you been making any of these mistakes? Let us know! Do you have any tips we could add to ensure our customers have the healthiest curls possible?

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textured

ELASTI-CURL TEXTURED: professional formulas for curly hair type 4

The world of curly hair is complex and wide. There are different types of curly hair, but the key words are HYDRATION and NUTRITION. Only a specific product line that has been developed and designed for this kind of hair can fully satisfy its needs.

After Insight ELASTI-CURL, finally INSIGHT ELASTI-CURL TEXTURED will make its way onto the international market: a capsule collection dedicated to the most coily and textured hair, with formulas designed for and specific to the needs of type 4 curly hair (coily or kinky).

COILY HAIR (TYPE 4)

This curly hair pattern is often also called “afro-textured” or “tight spiral”, and it is characterized by an extremely dense pattern, high porosity, and fragility; qualities that make this kind of hair particularly prone to breaking if not treated accordingly. The curl can vary, ranging from tight to very tight, becoming increasingly defined as the curvature varies.

THE ELASTI-CURL TEXTURED PRODUCTS

Considering the characteristics of type 4 curls hair (coily or kinky), Insight Professional created ELASTI-CURL TEXTURED products, that can be used along with the ELASTI-CURL ones.
 

LEAVE-IN DETANGLING HAIR MILK
A lightweight texture fluid that hydrates and detangles hair, promoting healthy and tamed curls.
 

LIGHT HOLD FIXATIVE HAIR SPRAY
A light fixing spray, that helps protect the curls from environmental humidity while adding hydration.
 

ILLUMINATING HAIR OIL-SERUM
An oil-serum made with a high percentage of natural ingredients, with a nourishing and emollient action that revitalizes the hair, restoring shine and elasticity.
 

CURLY HAIR DETANGLING MASK
UA mask for detangling curly hair, with an easy-to-apply texture, and an anti-frizz and conditioning action.
 

FUNCTIONAL ACTIVE INGREDIENTS

Every product of the ELASTI-CURL and ELASTI-CURL TEXTURED lines is enriched with three naturally derived oils, selected for their nourishing and elasticizing properties:
 

ORGANIC COCONUT OIL
Coconut oil is one of the most loved natural hair care oils, especially for those in need of an extra level of hydration. It is rich in saturated fats, that have a nourishing, soothing, and repairing action on the hair. Coconut oil restores the right level of hydration to curly hair, giving curly hair shininess and smoothness and contrasting the frizz effect.


CHIA AND SACHA INCHI SEEDS’ OIL (BLEND)
This oil blend restores elasticity and shininess to the hair, thanks to the high concentration of tocopherol and fatty acids. Chia seeds’ oil antioxidant properties, in synergy with the nourishing action of Sancha Inchi’s oil, protect curly hair from external aggression and helps it retain water.



#TresureYourTexture with Elasti-Curl Textured!

hair awards 2023 winners

BEST AFRO NATURAL HAIR RANGE

Insight Elasti-Curl

BEST AFRO SHAMPOO AND CONDITIONER

Insight Elasti-Curl Pure Mild Shampoo And Elasti-Curl Textured Curly Hair Detangling Mask

BEST AFRO HAIR OIL

Insight Elasti-Curl Bouncy Curls Hair Oil

BEST AFRO HAIR MASK

Insight Elasti-Curl Textured Curly Hair Detangling Mask

insight intech heat protection shield

Why it’s SO important to use heat protection!

Heat protection is so important for everyday hair care! But do we really understand why? Well, you can find out why here!

What happens if we don’t use heat protection?

After you have freshly coloured your hair the last thing you want to do is immediately strip it of colour; this is what happens when you don’t use protection! The heat strips natural and artificial colour pigments in the hair. The heat also breaks down the natural keratin protein that gives hair strength and elasticity.

By adding heat protection you are adding a protective barrier to the hair from the heated tool; you’re also locking in moisture and helping to prevent frizz. These wonder products also help to keep the hair cuticle smooth, which in turn, creates hair that looks shinier, and feels silky soft to touch.

The very best heat protection products contain the ingredients:

Humectants eg; panthenol and propylene glycol- These work by preserving the moisture and blocking the frizz!

Amino acids, strengthen the hair and are packed with antioxidants

Natural oils and extracts such as aloe, which protect and seal the hair cuticle

Some heat protectors use silicones such as dimethicone and cyclomethicone, these are not water-soluble and leave a film over the hair; weighing it down, and potentially stopping the hair from receiving moisture, air, and nutrients! There is much debate about the subject! We asked our customers who agreed they always choose water-soluble heat protection on their clients and theirselves!

Insight Professional Heat Protection Shield is professionally approved and does not contain any of the nasties above.

insight intech heat protection shield

How to use Insight heat protection shield:

Use on either dry or damp hair. Before you blow dry, or use heat tools, give the hair a spray so you lock in all the moisture, add protection, and leave your client’s hair feeling soft and fresh!

How do you find the best heat protector for your client’s hair?

Finding the best heat defence for your client’s hair is really important as using the wrong one will end up weighing the hair down and in turn ruining the end results!

To find out which heat protector is the best you need to determine

  1. What is your client’s hair type? For example, serums will not work for client’s with fine hair.
  2. What ingredients are in the spray? Look for high-quality and nourishing ingredients, including natural oils and extracts.
  3. Is the product easily attainable for your client? Remember it’s not always easy for clients to buy professional products. Can you provide the products you recommend?

Insight’s Heat Protection Shield is suitable for ALL hair types, will not weigh hair down and if filled with the very best natural ingredients. Our little wonder product is also easily attainable via an insight salon, your salon’s website/Instagram shop OR online.

What to do if your client’s hair is damaged ‘beyond repair’?

Bare in mind that heat protection spray doesn’t completely stop heat damage so it is important to fill your client’s in with ways to keep their hair healthy (like using a mask once a week and not using heat tools too often).

If your client’s come in and their hair feels straw like, or is breaking when you touch it, they may be dealing with heat damage! There are ways to save this which you can do during the appointment and give them as after care to get the hair back to its natural state!

Start by using a clarifying shampoo to get rid of any product that has built up on the hair, and follow that with a deep conditioner or a hair mask. We recommend the Insight Damaged Hair Mask. Pick out a sulphate-free shampoo and conditioner for everyday use. We recommend the Insight Daily Use shampoo and conditioner, which is sulphate-free, cruelty-free and vegan ok!

Add a leave-in conditioner which will keep their hair protected from the elements and help to restore your client’s hair. Lastly, make sure they are getting regular trims, taking off the dead ends will promote healthy hair and keep it from breaking at the ends. And OBVIOUSLY, tell them to lay off the heat while their hair is repairing!

insight intech heat protection shield

If you have any other tips and tricks on how to keep your client’s hair healthy let us know on by sending a dm on Instagram!

insight professional hair awards 2023

Insight Professional: Hair Awards 2023 finalist!

We’re back again with 15 products up for an award! We’re so thrilled and honoured to have our products recognised as, potentially, the best hair products 2023, in the professional category! Let’s take a look at our future (fingers-crossed) winners…

To start, we have the very best all-rounder; Insight Daily Use, Melted, Energizing Shampoo and Conditioner. This fabulous, NEW for 2022 duo is up for Best Shampoo and Conditioner for daily use.

Compact, concentrated, and environmentally friendly, the Daily Use Melted Energizing duo are specially designed to save water, save space, travel with you, and double your uses compared to its liquid form.

We also have on the melted side, Dry Melted Nourishing Shampoo and Conditioner! The shampoo is made with a melting texture, created to cleanse dry or damaged hair. It helps to promote hydration and elasticity! Enriched with organic oat extract and nourishing phytocomplex (coconut oil, illipe butter, sweet almond oil).

This is up for the Best Shampoo and Conditioner for Dry Hair!

Next up is our Lenitive Shampoo and Lenitive Scalp Comfort Cream, this is up for the best duo for scalp care!

This perfect combo contains prickly pear extract, organic aloe extract and organic mallow extract. It really has it all, environmentally friendly packaging and helps your scalp. No wonder it’s nominated as the best!

On to Blonde Cold Reflections! Our brightening shampoo and hair mask are in the running for the best shampoo and conditioner for blondes! This shampoo cleanses while taking out the yellow brassy tones, leaving it looking cool.

It is enriched with organic oat extract, organic chestnut extract and organic chamomile extract to preserve the hydration of treated hair.

Also in the Cold Reflections category The Cold Reflections Brightening Shampoo is up for the best purple shampoo! Enriched with organic oat extract, organic chamomile extract and organic chestnut extract to help keep the hydration of treated hair.

Banishing yellow/brassy tones to keep your hair looking cooler for longer!

Next, the Anti-Frizz Hydrating Shampoo and Conditioner is up for the best smoothing/straightening shampoo and conditioner!

Contains organic carrot extract and an antioxidant phytocomplex (soy butter, jojoba oil, hazelnut oil). Leaves hair feeling hydrated, easier to comb through and controls frizz!

The next one is a gooden! Our Restructuring Shampoo and Conditioner are the best combo to help repair your hair. This combo is up for the best cruelty-free/vegan shampoo and conditioner!

Contains organic wheat germ extract, plus a restorative phytocomplex (olive butter, argan oil, rice bran oil). All of our packaging is environmentally friendly and sustainable. It’s easy to see why we are up for the best vegan/cruelty-free shampoo and conditioner!

Also in the lineup for the best volumizing product is (drum roll please!) the Volumizing Shaping Ecomousse! With its gas-free formula, the eco mousse has a volumizing effect!

Contains organic hibiscus extract and organic hawthorn extract for a conditioning effect on the hair.

It is no surprise that we also are in for the best Heat Protection Shield! With yeast extract, organic linseed and bamboo extracts it’s formula helps prevent damage caused by heated tools!

It can be used on damp hair before you blow dry the hair or on dry hair before the hot tools!

We are very excited about the best permanent colour that is in the running!! Our INCOLOR Hydra Colour Cream is one of our most popular products! And we are about to tell you why!

This colour comes in 73 different shades, and has low ammonia AND organic baobab oil and walnut extract for maximum hydration! If that isn’t enough to make us the best colour it also has 100% grey coverage!

With curls taking the world by storm recently we are delighted that our Elasti-Curl Curls Defining Hair Cream has been nominated for the best styling product for curls!

Sticking with the curls, we also have the Elasti-Curl Pure Mild Shampoo and Elasti-Curl Textured Curly Hair Detangling Mask in for the best Afro shampoo and conditioner!

These products are designed especially for your curly hair needs, with coconut oil to keep your hair nourished, and chai and inchi sacha oil blended to restore elastisity and shininess to the hair!

Coconut oil is rich in saturated fats, that help by soothing, nourishing and repairing. Coconut oil restores the right level of hydration to curly hair, giving the shine, and smoothness and taming the frizz! These ingredients help protect curly hair from external aggressions while retaining water in the hair!

On to the Elasti-Curl Bouncy Curls hair oil, up for the Best Afro Hair Oil! This oil makes the hair softer and shinier, helping to seal the hair cuticles and to maintain nourishment and hydration.

And of course, our famous Elasti-Curl Textured Curly Hair Detangling Mask is up for the Best Afro Hair Mask! The perfect mask for detangling your hair while leaving it feeling nourished, conditioned and frizz free!

Lastly, with all of these benefits to afro hair it is no wonder the WHOLE Elasti-Curl Range is also in the mix as a finalist for Best Afro Natural Hair Range!! The entire Elasti-Curl range is enriched with organic coconut oil, chia seed oil and sacha inchi oil, it has a nourishing and conditioning effect.

We can not wait to share which of these products (if not all of them!) will be winners!!

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